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• ATTENTION ECONOMY EBOOK (edición en inglés)
• Idioma: INGLÉS
• Formatos: Pdf, ePub, MOBI, FB2
• ISBN: 9791222072067
• Editorial: ONE BILLION KNOWLEDGEABLE

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Libro electronico descargar gratis pdf ATTENTION ECONOMY EBOOK (edición en inglés) 9791222072067

Overview

What is Attention Economy The treatment of human attention as a limited commodity and the application of economic theory to the resolution of a variety of information management issues are the two main components of the attention economics approach to the management of information. This is what Matthew Crawford has to say about attention: "Attention is a resource-a person has only so much of it." This concept is expanded upon by Thomas H. Davenport and John C. Beck, who state that attention is defined as the mental engagement that is focused on a specific piece of information. We become aware of certain things, we focus our attention on a specific set of things, and then we decide whether or not to take action.How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Attention economy Chapter 2: Economics Chapter 3: Ronald Coase Chapter 4: Environmental economics Chapter 5: Free-rider problem Chapter 6: Externality Chapter 7: Market failure Chapter 8: The Nature of the Firm Chapter 9: Index of economics articles Chapter 10: Transaction cost Chapter 11: Behavioral economics Chapter 12: Law and economics Chapter 13: Coase theorem Chapter 14: Pigouvian tax Chapter 15: Information overload Chapter 16: Theory of the firm Chapter 17: Armen Alchian Chapter 18: New institutional economics Chapter 19: Property rights (economics) Chapter 20: Digital marketing Chapter 21: Willingness to accept (II) Answering the public top questions about attention economy. (III) Real world examples for the usage of attention economy in many fields. (IV) Rich glossary featuring over 1200 terms to unlock a comprehensive understanding of attention economy. (eBook Only).Who will benefit Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of attention economy.

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